The Total Economic Impact™ Of IBM Security Verify
IBM commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study examining the potential return on investment (ROI) that organizations may realize from deploying IBM Security Verify as an identity-as-a-service (IDaaS) solution in tandem with their on-premises IAM infrastructure.
BBVA Data & Analytics gives the power of data to its clients
Constant Contact: Leverages Big Data to Optimize Email Marketing
Constant Contact: Leverages Big Data to Optimize Email Marketing
BBVA Data & Analytics and Globant developed a big data platform that allows the bank's customers to access key information about their business, and their consumers are drawn from the data stored at POS terminals. This way, the financial institution builds customer loyalty and, at the same time, clients improve their performance in the market.
Constant Contact: Leverages Big Data to Optimize Email Marketing
Constant Contact: Leverages Big Data to Optimize Email Marketing
Constant Contact: Leverages Big Data to Optimize Email Marketing
Constant Contact wanted to advise its customer base on most opportune times for email marketing campaigns based on user click through data. In order to do this, it would have to analyze large amounts of company data which included 3.5 billion email recipients, 100 billion interaction records, 2 million campaigns per month and ~500 thousand customers worldwide.